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Archive for August, 2010

There are four basic elements to any successful advertising campaign: “keep it simple, a catchphrase is nice, brand recognitions is vital, and sex, violence, animals, and kids sell.”  Advertising that can capitalize on these features tend to be the most-talked about ads that sometimes even become part of the culture.  Here are some examples of extremely successful marketing campaigns and how you can emulate their success.

Catchphrases that people can associate with your product or brand can be extremely helpful to a company.  They have the ability to cement a positive message with the brand or give more information about it.  In the 1930s Campbell’s Soup introduced the iconic phrase, “Mmm mm good.”  Almost a century later that phrase still makes people think of Campbell’s.  Because of clever catchphrase marketing everyone knows what “Only you can prevent” or what “Melts in your mouth, not in your hands.”  Time has not diminished or lessened the strength of these classic slogans.  Unlike the more recent “Wazzup” commercials, these catchphrases “just keep going and going and going.”  A solid slogan in some cases can create a market for a product.  Before De Beers taught us, “A diamond is forever” women didn’t receive diamonds for engagements.  Now it is unusual not to!

“Sex, violence, animals, and kids sell” is a historically proven idea.  Consider Smokey the Bear, the Energizer Bunny, Tony the Tiger, Bill Cosby and the Jell-O Kids, Geicko’s Gecko, or Taco Bell’s Chihuahua.  Each is unique, memorable, and clearly associated with the product or brand it is selling.  Violence was a major component of recent Super Bowl commercials, namely Tabasco’s mosquito ad and Reebok’s Office Linebacker series.  One of my favorite commercials featured a girl telling her little brother exactly why a Hallmark card was “a keeper.”  And did you ever see the “Hey Mikey” ads for Life cereal when you were a kid?  Sexually themed marketing is effective, but also somewhat controversial depending on the media used.  For example, Volvo was criticized when they ran an ad in the Sidney Gay and Lesbian Program book which showed an inventive shot of their parking brake with the caption, “We are just as excited as you.”  Celebrities such as Paris Hilton and Holly Madison have also appeared in marketing campaigns, Paris in a bikini to promote Carl Jr. Burgers and Holly wearing nothing to promote PETA.

The cardigan has long been a staple item of clothing in the wardrobe of many a woman – but, while cardigans have always been a unisex staple of knitwear, the men’s cardigan has recently experienced a fashion resurrection. In fact, the men’s cardigan is one of this year’s most essential male fashion items.

But this trend of male cardigans is nothing new. Famous male cardigan wearers throughout the twentieth century have included a range of personalities, from the American comedian Bill Crosby and the British comedian and TV presenter Simon Amstell, to the renowned children’s writer Roald Dahl and even rock legend Kurt Cobain.

In fact, the Cardigan was first named after James Thomas Brudnell, the 7th Earl of Cardigan, who was a British military commander during the Crimean War; since this time the cardigan has always been worn by both sexes. The male cardigan even made the headlines in the twentieth century, when the outspoken Bulgarian-born broadcaster and dissident, Georgi Markov, was involved in an attempted assassination – a poisonous pellet was saved from entering his skin too deeply because he was wearing a very thick woollen cardigan!

2007 sees a range of men’s cardigans transform a range of men’s fashion outlets – from the catwalk to designer boutiques and top high street fashion stores. Whether you’re looking for a smart cardigan to adorn a formal outfit, or you’re more interested in finding a stripy cardigan to complete an effortlessly casual look, 2007 is the year to enhance your wardrobe with cardigans!

This season’s collections sees many top fashion retailers in the UK take their influences from the Beatnik era of the 1950s and 1960s, with strains of Parisian chic and jazz-soaked fashion penetrating the Spring/Summer 2007 look. Casual cardigans were a large part of the sophisticated image perpetrated by both well-known French philosophers, like Jean Paul Sartre, and legends of the American beat generation, Jack Kerouac and William Boroughs. If this is the look you’re going for this season, then make sure you invest in some stripy cardigans or plain woollen cardigans for maximum effect.

And as the summer fast approaches, cardigans could also form an essential part of your festival fashion wardrobe. In fact, the men’s cardigan is one of the most flexible and adaptable items of clothing a man could own. For instance, a cardigan can be worn loose during the day over a t-shirt for a chic but informal look; however, paired with a skinny tie, smart trousers and formal shoes for an effortlessly stylish evening look. So make sure you’re not left out of this year’s men’s cardigan revolution and give yourself the freedom to adapt your look!

If you are going to visit Chicago, you got to experience visiting the icon and leader in aquarium and zoo profession – Shedd Aquarium.

Shedd aquarium was made possible by John G. Shedd wherein he envisioned it to be one of the grandest aquariums in Chicago and was officially opened on May 30, 1930, which became one of Chicago’s historic landmarks.

Shedd aquarium success lies on its founder’s leadership about shaping the future and followers incorporated by collaborative, supportive, strong, inquisitive, creative, energetic and persistent outlook.

Shedd Aquarium primary goal is to give information, inspiration and entertainment to people interested about animals, their habitat and relations to humans. They are promoting animal conservation, provides teaching and learning resources and support global environmental awareness.

Shedd Aquarium’s mission is to let animals connect people into the living world giving inspiration by starting to make a difference. They educate people in a more interesting way having stewards with dedication on caring animals and people.

Shedd Aquarium is supporting global programs regarding conservations. They are also the first aquarium to have an educational department, a textbook itself exploring life and expanding horizons about the animals in their sanctuary taught by their cool teachers within classes.

Shedd Aquarium is a sanctuary with different animal species that people could explore and learn about. They provide itineraries for visitors regarding Shedd Aquarium explorations through their site maps.

You cannot tour the entire Shedd Aquarium in just a day so instead join their membership to visit it often. Some foundations offer discount days upon visiting Shedd Aquarium giving free general admissions.

Inside the vast Aquarium and Oceanarium, you will find to a close of 8,000 marine animals that represents 650 species of reptiles, fish, invertebrates, amphibians, mammals, and birds from the waters around the globe. The Aquarium contains to over 1.5 million gallons of water while the Oceanarium contains to a close of 3 million gallons of water so it’s like you’re under the ocean water.

Looking in the oceanarium, you will find all the Pacific inhabitants, from beluga whales, white-sided dolphins, Alaskan sea otters and seals, to penguins. Watching these mammals in a recreated Pacific coastal surrounding is fun. While in the Aquarium, the 90,000-gallon Caribbean-like Reef in the central part shows to a wide range of aquatic mammals that include sea turtles, sharks, and to more than 250 species of tropical Caribbean animals.

There is no problem upon visiting the Shedd Aquarium because:

- Lockers, which are coin-operated, are available for storing coats however they are not

responsible for luggage or package that does not fit into the lockers.

- Picture takings of animals are allowed by only turning off the flash for comfort and safety

purposes. Tripods are not allowed as well as taking pictures in restaurants and Oceanarium.

- Handicapped parking area are available but wheelchairs can be rented on a first come first basis only.

- Nursing area is also available. You can either eat at Dining at Shedd or simply carry a bag lunch where you can eat on the tables and chairs located in vending areas.

If you wish to visit, the Shedd Aquarium and Oceanarium is open to all from 9:00 a.m. to 6:00 p.m. on weekdays and selected holidays. If Memorial Day and Labor Day fall on weekdays, it’s open from 9:00 a.m. to 5:00 p.m. only. The place charge adults for $11, $9 to children ages 3-11 and free to children under the age of 3. Access to both the Oceanarium and Aquarium on Mondays charge adults $6, $5 to children ages 3-11 and seniors and is free to ages under 3. Entrance to the Aquarium only is free on Mondays.

The best time to visit Shedd Aquarium is to arrive early or on Sunday mornings because it is least crowded. Shedd is a popular place and can easily get crowded during summer, weekends or holidays.